Gladys is an open-source project that is built to automate your home and life increasing productivity while learning for its ever-growing community.
Problem: Gladys is a brand new program that has a large following mainly through online communities. Because of this it is growing quickly but didn’t really have a strong identity to enable it to stand alone as a technology product.
Solution: Together we worked on discovering what Gladys was all about, giving her a personality while understanding where her capabilities can be as she grows and learns from her community. The final deliverables were a fantastic logo to be used across the site and social networks and a stunning new landing page that new visitors can see as soon as they arrive to Gladys.
Having met the client for our initial chat it was clear that Gladys was built for further things than just home automation. Although a large part of her build, there was aspirations outside the home. She was a personality that grows and adapts as her community uses and speaks to her.
From this discovery and understanding I proposed a few routes that explored Gladys in this way. Each were loved by the client but route two was the one they really liked:
Route 1 - Communication waves
With speech being an integral part of Gladys and how her community uses her, it was an interesting path to explore. The client explained that they liked the digital representation of speech and how that could be used in the logo. The above ideas stemmed from the recording of speech and displayed digitally; the waves of communication and the growing of Gladys as a person.
Route 2 - Learning and seeing
The community that Gladys integrates is the teacher. As they use and communicate with Gladys she learns, improves and adapts. This route looks at circular and more human forms representing her constant improvement and always learning capabilities. One exposing her central digital workings and the other, a spherical mark made effective by gradients highlighting her infinite learning and capabilities.
In the end, the client loved the gradient idea and how it encapsulates the vision of the project. The logo was chosen with the lovely blue palate ready for the next stage.
It was clear from the beginning that Gladys needed a new face when people visited the website. Before, it was informative but didn’t have the attraction to make them read on and discover more.
I knew I wanted the illustration to communicate the central integration of Gladys and the various capabilities she can have currently. These applied to an isometric style could look great and after an initial sketch and some mood board examples, the client agreed.
I then took the sketch and worked with it as a base to grow the illustration from. Starting in greyscale to then adapting colour.